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Last week, Christine introduced you to utilising
design as a means of exploring the context

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and uncovering its complexities.

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You also made your very own stakeholder map.

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Christine said that even she finds it difficult
sometimes to focus on the user because there

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are so many other stakeholders to consider.

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But how can you include them all in your concept?

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This module is all about how you can do that.

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First, Jürgen will help you to design a value
proposition based on the insights you’ve

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gathered as part of last week’s challenge.

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Then, Boris will step in and show you how
to map your all stakeholders in a use case

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model.

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This week’s challenge is to build on your
insights from the concept exploration to design

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your own concept!

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You don’t have to go into the tiny details
of your concept, but you do need to formulate

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a strong concept direction.

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You will notice that designing a concept is
an iterative process – you’ll find yourself

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going back and forth in your stakeholder map,
your value proposition and your use case model

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as you go along.

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It is precisely these iterations that will
help you refine your ideas and justify your

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decisions.

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They take time, but they will make your concepts
stronger.

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Don’t forget to share your ideas within
your team.

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Take the time to discuss them and reflect
on them.

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Best of luck.